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American Society according to Social Media

August 13, 2011

Can a bunch of data about social networking help us understand the American people? That is the question social media strategy firm Hasai set out to discover.

The result is an infographic that reveals some interesting trends that reinforce what many in the public relations game have been saying for a while now.

To start with, some perspective on numbers – nearly half of all Americans are users of social media, double the proportion of 2 years ago. No matter which way you cut it, that’s a lot of people.

It seems 4 out of 10 Americans on social media follow products, services and brands. 28% of US adults give purchasing advice via social networks. And 38, 000, 000 Americans aged 13-80 are now influenced in various ways by social media.

Of course,it is solely based on American society, not Australians; but it’s fair to say that the general gist of the result can be transferrable to our big brown land.

Perhaps it’s time to reassess your social media policy. Again.

Social media trends on American society
2 Comments leave one →
  1. August 30, 2011 3:40 am

    This infographic is astonishing! While I personally love social media, it is so interesting to see how many other Americans are accessing these sites in their daily life. It makes me wonder if social media is really becoming the future in terms of global communication or whether it will just be a passing fad in years to come. New media seems like a train that keeps picking up speed- let’s hope it doesn’t veer off the tracks!

    • August 30, 2011 8:04 am

      Thanks Lisa, I think if it is a fad it’ll be a long time before it passed. More likely it’ll evolve. It might be worth your while checking out my latest the post on the latest research from The Pew Research Institute.

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