American Society according to Social Media
Can a bunch of data about social networking help us understand the American people? That is the question social media strategy firm Hasai set out to discover.
The result is an infographic that reveals some interesting trends that reinforce what many in the public relations game have been saying for a while now.
To start with, some perspective on numbers – nearly half of all Americans are users of social media, double the proportion of 2 years ago. No matter which way you cut it, that’s a lot of people.
It seems 4 out of 10 Americans on social media follow products, services and brands. 28% of US adults give purchasing advice via social networks. And 38, 000, 000 Americans aged 13-80 are now influenced in various ways by social media.
Of course,it is solely based on American society, not Australians; but it’s fair to say that the general gist of the result can be transferrable to our big brown land.
Perhaps it’s time to reassess your social media policy. Again.