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Whose opinion really matters?

June 6, 2011

A recent worldwide study asked 550 CEOs to assess and rank the importance of particular risk factors their organisations faced; corporate reputation came in at Number 6. Unsurprisingly, over the past 2 years, this has moved further up the ranks of importance.

This ranking comes to no surprise in a time when social media has given virtually everyone a voice in the online world. The result is that an organisation’s name is on the line, 24/7. For Communications professionals, this compounds a problem they’ve always faced – how do they measure and track their corporate reputation? And now that everyone can say something about your company – to the rest of the world – whose opinion really matters?

Many Communication departments have a stakeholder relationship map, where they define key stakeholders they wish to communicate and speak with. But social media has made this map difficult to read. Stakeholders now come from left (bloggers), right (customers who tweet) and centre (internal employees).

To help re-evaluate stakeholder relationships, media channels and corporate reputation in a digital age, IQPC is holding the Reputation Management 2011 conference on the 31st August – 1st September 2011. The industry event will discuss:
How companies can manage their reputation across growing media channels;

  • Best practice for communications across internal and external stakeholders
  • How to establish a framework for responding to negative online comments
  • How and when to communicate in a time of crisis

To view the full speaker line-up, agenda and exclusive content, please visit, call 02 9229 1000 or email You can also follow us our Twitter on @MGMT_REP

Piece contributed by Arthur Chan, you can follow his Twitter on @Arfatoy

  • Wieck Australasia is a proud sponsor of this event and we encourage all public relations and communications practitioners to attend.
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