Skip to content

Proactive PR – Capitalising on immediacy is not the same as putting out fires

March 8, 2011

Valeria Maltoni’s blog post “The Money for PR is in Immediacy” is an excellent explanation of how to shift from defensive public relations to proactive community engagement.

Maltoni points to examples of real-world successes gained by actively responding to a situation, as opposed to riding out the storm.

Check it out:

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: