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Public Release Buzzwords are (not) the Ideal Solution

February 28, 2011

Being an award winning, leading provider of the best, cutting edge, state of the art, real-time solution we feel it’s incumbent on us to share Adam Sherk’s findings of the most abused and overused PR buzzwords.

Sherk crunched the numbers on press releases from 10 wire services and distribution services, representing 60+ technology and media companies and in a 24 hour period compiled the following table:

Buzzword / Overused Term Matches (Past 24 hours)
1 solution 243
2 leading provider 217
3 leading 116
4 award winning 84
5 real-time 59
6 best 52
7 state of the art 45
8 cutting edge 35
9 leader 31
10 smart 25
11 unique 21
12 flexible 18
13 innovative 17
14 innovator 17
15 dynamic 17
16 innovation 16
17 extensive 16
18 premier 15
19 fastest 15
x biggest 0
x easy to use 0
x exclusive 0
x great 0
x largest 0
x top 0

For the full story see http://www.adamsherk.com/public-relations/prfilter-press-release-search-engine/

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