Social Media provides a Sea of Information in the Queensland Floods
As the water level was rising in the recent Queensland floods, so was the reliance on social media as a source of the most up-to-date information.
Queensland Police used Twitter and Facebook to provide regular updates and everyone both in the mainstream media and social media users quickly started following the hashtag #qldfloods and retweeting @qpsmedia official information. This service was particularly helpful to people who were without power or landline telephones as they were able to use their mobile devices to keep informed of the rising tide.
The activity recorded certainly underlines the need for effective social media strategy as part of a broader disaster management plan for any situation.
Streetcorner.com.au has published a very interesting article on the subject and compares the social media engagement of various state police departments.