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Australia’s biggest PR disasters – top 10 announced by prdisasters.com

December 22, 2010

A rather illustrious list of corporate, government and sporting personalities have fought it out during 2010 for the honour of being Australia’s biggest PR disaster and the good folks of prdisaster.com have compiled this list in conduction with social media monitoring agency Cyber Chatter.

In order of biggest blunder:
1. Qantas – A380 fleet consecutive engine issues and passenger delays
2. Commonwealth Bank – premium interest rate hikes
3. Labor Party – corporate backlash against the proposed ’super tax’
4. Melbourne Storm – salary cap scandal
5. Stephanie Rice – homophobic comments posted via Twitter
6. Canberra Raiders – Joel Monaghan ‘dog sex’ photo
7. Virgin Blue – reservations and check-in system crash
8. Matthew Newton – after alleged assault of then partner Rachel Taylor in Italy
9. David Jones – CEO sexual assault scandal
10. Lara Bingle – media relations following split with Michael Clark

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