Are your Press Releases’ Quotable Quotes Being Ignored?
Nothing takes the wind out your press release’s sails like a quote that sounds like hot air. Thankfully, The Buzz Bin offers some handy hints on how to get your executive quotes noticed.
Suggestions include; make sure you actually say something, sound like a real person, avoid buzzwords or jargon and keep it short and sweet. In a broader sense, keep it interesting.
The full article is worth reading, especially when you find yourself quoting senior executives in your press releases – http://www.livingstonbuzz.com/2010/11/11/people-are-talking-in-press-releases-but-is-anyone-listening/