Technorati’s State of the Blogosphere 2010 Report Suggests Less Hobbists and More Professionals
Since 2004, Technorati has undertaken an annual study following growth and trends in the blogosphere. The results of the 2010 Report suggests that the authors of blogs is shifting from outspoken hobbists towards writers who have worked or still are working in traditional media.
It seems hobbists are updating blogs far less often than in previous years, moving more towards social media and micro-blogging citing family commitments as the main driving factor.
Corporate or self-employed bloggers, on the other hand, have increased their output largely because it has proven to be valuable for promoting their business.
Another interesting twist is that while the blogosphere has not replaced traditional media, it is becoming more firmly entrenched as an information source, and consumer trust in traditional media is dropping.